Is Data Quality the key to Unlocking Sales & Marketing Alignment?

Haven't added your perspective yet?Talk now

Impact of Lead Data Quality on Sales Trust

The marketing leads can be inconsistent. Some of them are good, some of them are not. It takes a lot of research to figure out where they came from and how to qualify them.

AndrewVP Sales

Challenges in Marketing-Generated Leads and Sales Alignment

The marketing leads that we receive are hit or miss because they're not very well scrubbed before they get to my team.

HarrisonSales Director

Strategies for Enhancing Collaboration Between Sales and Marketing

Alignment on metrics that we track progress against. For example. Number of qualified sales meetings, conversion of those meetings into. Revenue. And retention of that revenue month over month. As well as. Strong. Collaboration on. Key deliverables. For example. Content is collaboratively brainstormed. Updated, reviewed, edited. And just a general no ego in the room where no one is against doing whatever's necessary to drive success in the business, which points back to number one around alignment of what matters.

Matt Stinson CRO