2025 GTM Opportunities and Challenges

“The fact that I can engage customers in an almost always successful initiative by discovering what they don't know about the markets that they serve. I also like playing across 16 market verticals as it keeps me curious and having to work with a variety of clients selling everything from technology to supplying parts and engineering services, etcetera.”

“Top of funnel, lead gen would be the thing that we want to solve for. With a higher top of funnel or greater top of funnel, we can convert more customers into ARR.”

“We are using social outreach to increase engagement with the broader community. We have a CRM system that we use to track customer engagement and we have specific pipeline metrics that we're tracking as well.”